Think Outside the Country: A One-Day Seminar on Web Globalization
17 May 2012
San Francisco State University
San Francisco, California
Presenter: John Yunker
A minimum of 5 participants is needed to run this seminar. Registration and payment must be received by May 3, 2012.
The seminar will run from 9:30am to 5:30pm.
Web globalization isn't just about expanding into new countries; many companies now must support additional languages within their domestic markets. This seminar will teach you how web globalization works - the terminology, the tools, and the workflows. You'll also learn, through numerous real-world examples, what companies do the best job at web globalization - and why. From strategy to design and execution, this course will give you an end-to-end understanding of website globalization. And it will also help you understand how to leverage social networks and mobile platforms.
This seminar is designed for marketers, copywriters, designers, developers - anyone who understands the importance of web globalization but is unsure about best practices, workflows, and vendors.
All that is required is a broad understanding for how websites function and an enthusiasm for adapting these websites for users around the world. No programming skills are required.
Web globalization is an exciting journey; this seminar will give you the training you need to successfully navigate the many challenges and questions you encounter along the way.
Introductions and Goals: Participants will be asked to share specific goals for the day with time allotted to adapt the curriculum to help them reach these goals.
Web Globalization Basics: Get a solid understanding of the history, terminology, and fundamental processes of web globalization. Learn which languages and markets are most popular for companies expanding globally.
Leaders in Web Globalization (and why): Learn what companies are leading in web globalization and how they got there. Companies profiled include Facebook, 3M, Hotels.com, and many others.
Translation Vendors and Technologies: Most companies rely on translation/localization vendors to help them expand globally. Learn how these vendors operate and what questions to ask any prospective vendor. Learn how companies use translation memory, machine translation, and cloud-based tools to help them save money and reduce turnaround time.
Wrap-up and Q&A
The Art of the Global Gateway: There are several visual and technical ways to ensure that users discover their local websites quickly and easily. This session explains how to develop a successful global gateway strategy and avoid common mistakes that companies often make.
Local by Design: Learn how to localize a website effectively for a country and/or culture. Examine cultural-specific examples such as pictures, colors, icons, and gestures. Learn how to write for a global audience. You also learn best practices for supporting Spanish for the US market.
Taking Social & Mobile Global: Companies now support local-language Twitter and Facebook feeds, as well as local social platforms. Learn which companies are doing the best at supporting these many social platforms and which markets are most important. Learn how companies are optimizing their websites for mobile devices (phones and tablets) as well as localizing mobile apps. See emerging best practices and common mistakes.
Wrap-up and Q&A
© 2012 The Localization Institute, Inc.
The Localization Institute, Inc.
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